Marketing Executive

RESPONSIBILITIES

• Plan and execute Game of Thrones Studio Tour social & digital marketing activity, providing creative ideas for a more engaging online presence.
  
• Develop and implement digital campaigns across social media including content planning and creation for channels such as Instagram, X, Facebook, YouTube etc.
• Create and deliver engaging email marketing campaigns, which engage subscribers and drive visitors to the Studio Tour.
• Monitor, evaluate and report on the impact of digital campaigns and make recommendations to improve future campaign performance.
• Conduct digital competitor analysis and keep abreast of market trends to identify new opportunities for online engagement.
• Support the Marketing & PR team with marketing campaign activity including pricing & booking media space & drafting copy/developing assets for a range of channels including social media, OOH, radio, email, newsletters etc.
• Take responsibility for KPI’s attached to marketing campaigns, ensuring they are measured accurately and achieved.
• Develop world class content to support tourism partners in featuring GOTST on their online channels and to ensure seamless delivery across all channels.
• Support the team on the creation of photography/video content from planning stage through to content shoots.
• Support the Marketing & PR team with on and off-site events, including representing the team at events and acting as a brand advocate for Game of Thrones Studio Tour.
• Work within the brand guidelines and Warner Media approvals process, helping to shape new and improved brand standards.
• Support on managing influencer & media visits, including developing briefs and messaging required.
• Prepare and present reports on marketing activity including digital/OOH/Email marketing campaigns.
• Liaise closely with your line manager and the whole team, maintaining strong communication links.
• Work closely with internal teams and external agencies to ensure seamless delivery in line with business priorities.

ESSENTIAL EXPERIENCE

• Degree in Marketing, Digital Communications or equivalent field plus 1 years’ experience in a Marketing role or 3 years’ experience in a Marketing role.
• Experience in writing content for a brand across multiple platforms including, but not limited to: social media, press, blogs etc.
• Ability to engage and liaise with key stakeholders for e.g. media, influencers, agencies etc.

ESSENTIAL SKILLS

• Excellent communication skills.
• Strong ability to prioritise and manage workload.
• Ability to cope in a busy and challenging environment.
• Display excellent time management skills.
• Innovative and creative.
• An eye for detail and precision.
• Skilled and proficient in Microsoft systems and in the use of Digital Marketing channels.
• Ability to work effectively within a team.

IT WOULD BE GREAT IF YOU HAVE

• Experience in the Tourism industry.
• Experience in Social & Digital Marketing and/or Advertising.

The role will require flexibility in working hours to accommodate marketing events (both on and off site) during evening and weekends as required.